L’épopée de l’orange, couleur signature d’Hermès Introduction When discussing the Hermès brand, one color immediately comes to mind: a vibrant, sun-kissed, dazzling, refined, and unforgettable orange! This success could easily be attributed to a well-crafted marketing strategy, but it actually stems from the capricious randomness of the brand’s history. The Family and Identity Trajectory of […]
Review-Bombing: A Threat to Authors and Publishers In the digital age, reaching readers and building an audience has become a critical challenge for publishers. Goodreads, a popular website combining elements of social media and review platforms, has emerged as a vital avenue for generating excitement and engaging readers. However, this platform is not without its […]