How Pre-Publication Goodreads Reviews Can Make or Break a Book

Review-Bombing: A Threat to Authors and Publishers

In the digital age, reaching readers and building an audience has become a critical challenge for publishers. Goodreads, a popular website combining elements of social media and review platforms, has emerged as a vital avenue for generating excitement and engaging readers. However, this platform is not without its drawbacks. The same features that make Goodreads a valuable tool for publishers can also be weaponized by users, leading to review-bombing campaigns that can severely impact a book’s reputation and sales even before its publication.

The Phenomenon of Review-Bombing

One such case involves Cecilia Rabess, a debut author whose novel “Everything’s Fine” faced a torrent of negative comments and one-star reviews on Goodreads, months before its release. These reviews were driven by a viral Twitter thread containing a plot summary, which sparked allegations of racism and anti-Black sentiment. It is disheartening to note that many of the individuals leaving these reviews had never even read the book.

Established authors have also fallen victim to review-bombing campaigns. Elizabeth Gilbert, known for her best-selling memoir “Eat, Pray, Love,” faced criticism for her forthcoming novel “The Snow Forest.” Reviewers took issue with the book’s setting in Russia, arguing it was insensitive due to ongoing events in Ukraine.

The Impact on Authors and Publishers

The effects of review-bombing can be devastating to both authors and publishers. Rabess expressed concern about her book being dismissed without readers engaging with it, particularly as a debut Black woman author. Despite some early accolades, including being featured on summer reading lists, Rabess’s novel experienced slow sales after its release.

Review-bombing can lead to authors postponing or even canceling the publication of their books. Notably, young adult authors Keira Drake, Amélie Wen Zhao, and Kosoko Jackson all faced criticism on Goodreads and social media, ultimately resulting in delays or cancellations of their works.

A Necessary Evil?

Goodreads, now owned by Amazon, has been criticized for its policies and lack of action against review-bombing. Unlike other platforms, Goodreads does not require users to provide proof of purchase to leave a review. This lack of restriction allows any registered user to review or rate a book, even ones that are still in development.

In response to these concerns, Goodreads has claimed to take the responsibility of maintaining the authenticity and integrity of ratings seriously. The platform has implemented measures for users to flag suspicious reviews and has improved its detection and removal of content violating community guidelines. However, critics argue that more needs to be done to address the abuse authors face daily.

Philosophical Discussion: The Power of Reviews

Review-bombing campaigns raise important philosophical questions about the power of reviews and the impact they can have on an author’s work and reputation. While freedom of speech is a fundamental value that should be protected, it is crucial to distinguish between genuine critique and malicious attacks. Reviews based on personal or ideological biases, without having engaged with the book itself, undermine the integrity of the reviewing process.

Moreover, the question arises of whether reviews posted before a book’s publication should be allowed at all. While some argue that early reviews can be valuable indicators of a book’s potential success, others contend that allowing reviews before a book is available for purchase creates an environment conducive to review-bombing.

Advice for Authors and Publishers

In light of the challenges posed by review-bombing, authors and publishers must navigate this digital landscape carefully. Here are some recommendations:

1. Engage with the online community: Authors should actively participate in conversations about their work, building connections with readers and potential advocates. Engaging with readers can help counteract negative reviews and foster a supportive community.
2. Establish a robust online presence: Creating a strong online presence through social media platforms, author websites, and established review platforms can help authors connect directly with their target audience and mitigate the impact of negative reviews.
3. Collaborate with reputable reviewers and influencers: Partnering with respected reviewers and influencers can help generate positive buzz and build credibility for an author’s work.
4. Work closely with publishers: Publishers play a vital role in managing an author’s online presence and reputation. They should actively monitor review platforms, address any abusive or malicious reviews, and work with authors to navigate potential pitfalls.
5. Advocate for stricter review guidelines: Authors and publishers can work together to advocate for stricter review guidelines on platforms like Goodreads. This may include requiring proof of purchase before leaving a review or restrictions on reviewing books that are still in development.

While review-bombing presents a significant challenge to authors and publishers, it is crucial to remember that it is only one aspect of a complex online ecosystem. By building strong connections with readers, maintaining a robust online presence, and working closely together, authors and publishers can navigate these challenges and continue to share their stories with the world.