Érable du Québec et les Canadiens de Montréal font équipe pour promouvoir le sport et la culture canadiens.

Érable du Québec and the Montreal Canadiens Team Up for Three Years

Québec‘s maple syrup industry, represented by the Producteurs et productrices acéricoles du Québec (PPAQ) and the Érable du Québec brand, is making a significant move by partnering with an organization that, much like maple syrup itself, has been a unifying force for Québécois for over a century. As the start of the National Hockey League season approaches, Érable du Québec has announced that it will be the proud partner of the Montreal Canadiens for the next three years. Tradition, passion, symbolism, and pride – these are just a few of the values shared by both organizations. Furthermore, they both contribute to the economy of Québec, enhance the reputation of our region, and promote its influence beyond borders. It is a natural marriage between the iconic maple syrup and the beloved sport of the Québécois.

A Perfect Match: Maple and Sports

This partnership is not Érable du Québec‘s first venture into the world of sports. The brand has been the official energy source of the Fédération québécoise des sports cyclistes since 2015 and was the first partner of the professional women’s hockey team, La Force de Montréal, in 2022. Professional cyclist and Tour de France stage winner Hugo Houle has also been a maple ambassador since 2017. Maple, being an excellent source of carbohydrates, vitamins, and minerals, is not surprising that many athletes incorporate it into their daily diets to help them perform better and endure intense and strenuous efforts.

Supporting Local and Recognized Quality

For the Québec maple syrup industry, this partnership with the Montreal Canadiens is a chance to support a local brand and a cherished product of the Québécois. France Margaret Bélanger, President, Sports and Entertainment of the Groupe CH, expresses the Canadiens’ pride in welcoming Érable du Québec as a new partner starting from the 2023-2024 season. The satisfaction is mutual, as the PPAQ’s President, Luc Goulet, states that this association aims to bring fans together around these two national treasures and demonstrate that maple syrup is an ideal natural sugar for athletes.

Editorial: Celebrating Canadian Culture

This partnership between Érable du Québec and the Montreal Canadiens goes beyond mere commercial collaboration. It is a celebration of Canadian culture and the shared values of traditions, passion, and pride. Maple syrup has long been a symbol of Canadian identity, and ice hockey is deeply rooted in the nation’s heritage. By coming together, these two cultural icons create a union that resonates with the hearts of Québécois and Canadians alike.

Moreover, this partnership underscores the importance of supporting local industries and products. Québec‘s maple syrup industry is a significant contributor to the province’s economy, employing thousands of people and exporting to numerous countries. By aligning with a local brand like Érable du Québec, the Montreal Canadiens are demonstrating their commitment to promoting Québec‘s unique and high-quality products.

Advice for the Future

With this partnership, it is crucial for Érable du Québec and the Montreal Canadiens to leverage their shared values and resources effectively. Both organizations should work collaboratively to develop innovative and engaging marketing campaigns that showcase the intersection of maple syrup and hockey. By leveraging the power of storytelling and emphasizing the natural benefits of maple syrup for athletes, they can connect with fans on a deeper level and create lasting memories.

Additionally, establishing initiatives that highlight sustainability and environmental responsibility would be commendable. Québec‘s maple syrup industry relies on healthy forests, and the Montreal Canadiens, as a prominent sports organization, have the opportunity to raise awareness and advocate for the preservation of these vital natural resources.

Lastly, this partnership should inspire other brands and organizations across Canada to explore collaborations that celebrate local products and support the nation’s cultural heritage. By creating these connections, we can strengthen the fabric of Canadian society and promote the diverse and rich offerings of our great nation.