“Érable du Québec and the Montreal Canadiens Team Up for …”

Partnership Between Érable du Québec and the Montreal Canadiens

A Natural Marriage of Tradition and Passion

The Producteurs et productrices acéricoles du Québec (PPAQ), representing over 13,300 maple syrup producers in the province, has joined forces with Érable du Québec to partner with an organization that, much like maple syrup itself, has united all Quebecers for over a century. As the National Hockey League season begins, Érable du Québec announces its proud partnership with the Montreal Canadiens for the next three years. Both organizations share common values of tradition, passion, and pride, and they are important contributors to Quebec’s economy, as well as the reputation and influence of our region beyond borders.

This collaboration is a natural union between an iconic product like maple syrup and the beloved sport of the Québécois. Luc Goulet, President of PPAQ, stated that through this partnership, the PPAQ aims to bring fans together around these two national treasures and demonstrate that maple syrup is an ideal natural sugar for athletes. Goulet humorously added, “I am confident that with maple syrup, the Canadiens players will have the energy they need for a successful season!”

On the other hand, the Montreal Canadiens organization is delighted to partner with a local brand and a cherished product amongst the people of Quebec. France Margaret Bélanger, President of Sports and Entertainment at Groupe CH, expressed their pride in welcoming Érable du Québec as a new partner starting from the 2023-2024 season. Bélanger stated, “We are fortunate to have a unique product with widely recognized quality, and we are thrilled to support the maple syrup producers of Quebec.”

A Perfect Match: Maple and Sports

This is not Érable du Québec‘s first foray into sports partnerships. Since 2015, it has been the official energy source of the Fédération québécoise des sports cyclistes, and in 2022, it became the first partner of the professional women’s hockey team La Force de Montréal. Professional cyclist Hugo Houle, a Tour de France stage winner, has also been an ambassador for maple syrup since 2017. Given that maple syrup is an excellent source of carbohydrates, vitamins, and minerals, it is not surprising that many athletes incorporate it into their daily diet to enhance performance and endure intense and challenging efforts.

The PPAQ is thrilled to join forces with a reputable and legendary organization like the Montreal Canadiens. This year, the approximately 13,300 maple syrup producers in Quebec will cheer for their national team by raising a glass of maple syrup to the future triumphs of the Tricolore!

About the Producteurs et productrices acéricoles du Québec and Érable du Québec

The Producteurs et productrices acéricoles du Québec (PPAQ) represents the interests of over 13,300 maple syrup producers and more than 8,000 maple syrup businesses. Quebec, on average, provides 72% of the world’s maple syrup production and exports to approximately 60 countries.

Source: Producteurs et productrices acéricoles du Québec

Keywords: Montreal-Érable du Québec, Montreal Canadiens, collaboration, partnership, Quebec, hockey, sports, maple syrup, team up

Editorial: A Sweet Collaboration Rooted in Quebec’s Identity

This partnership between Érable du Québec and the Montreal Canadiens symbolizes a harmonious union between two beloved elements of Quebec’s heritage – maple syrup and hockey. Both are deeply ingrained in the province’s culture and evoke a sense of tradition, pride, and unity.

Maple syrup holds a special place in the hearts of Quebecers, encompassing not only the sweetness of its taste but also a connection to the land and its people. It is an emblematic and uniquely Canadian product that reflects our country’s natural abundance and rich history. With this partnership, Érable du Québec reinforces its commitment to supporting local sports and promoting maple syrup as a natural, nutritious fuel for athletes.

For the Montreal Canadiens, this collaboration allows them to strengthen their ties to the community and align themselves with a product that is cherished by Quebecers. The Canadiens, known as “Canada’s team,” have a storied history and a dedicated fan base. By partnering with Érable du Québec, they demonstrate their commitment to Quebec’s local industries and the well-being of their players and fans.

Beyond the economic benefits, this partnership also highlights the importance of preserving and promoting Quebec’s cultural heritage. It serves as a reminder that supporting local products and industries not only sustains our economy but also safeguards our values and traditions.

Advice: Embracing the Power of Local Collaboration

The partnership between Érable du Québec and the Montreal Canadiens serves as a powerful example of the potential benefits of collaboration between local businesses and sports organizations. This cooperation not only strengthens the bond between fans and the team but also creates opportunities for economic growth and cultural promotion.

In Quebec, with its unique cultural identity and thriving local industries, businesses should consider the potential advantages of partnering with sports teams. Such collaborations can enhance brand visibility, create new marketing opportunities, and foster a sense of community engagement.

For sports organizations, forging partnerships with local businesses amplifies their connection to the community and enhances their role as influencers and ambassadors for local products. It allows teams to showcase their commitment to regional development and empowers fans to support their local industries.

Ultimately, collaborations like the one between Érable du Québec and the Montreal Canadiens exemplify the potential for mutual success when businesses and sports organizations come together. They enable both parties to strengthen their brand image, reach broader audiences, and contribute to the economic and cultural vitality of Quebec.